Portfolio

Brand Portfolio

Our future lies within our own brands. We are focused entirely on the long-term development of our in-house brands and product portfolio.

Greenworks, the powerhouse of the Globe Technologies brand stable, is stocked and sold by major retail chains, world beating e-commerce platforms and country distributors worldwide. Greenworks is the go-to brand for well-priced feature packed consumer cordless tools and equipment. We target what we call the «product conscious» customer. People who enjoy gardening, DIY, and home improvements.

The benefits brought to the commercial user by Greenworks Commercial in North America are matched in Europe by the Cramer brand. Targeting the same type of end user, with the same products, systems and messages, the Cramer brand builds on many years of history within Germany and Europe. Utilising the latest in connectivity and technology.

By contrast the Powerworks customers are less interested in spending leisure time improving their home, this group of customers is highly e-commerce savvy, and respond to low priced products that pack a punch. Our Powerworks brand responds accordingly with a range of 20v, 40v and electric products to handle specific tasks at key price points.