Simon, 50, is a 30-year veteran of the powered equipment market. With previous experience at Makita power Tools and a long tenure with Techtronic Industries across sales, marketing and product development roles in power tools and outdoor power equipment. He brings a wealth of industry experience to the group. A previous European President for Globe Europe and Senior Vice President – Product development based in China,  Simon now helps to shape the group strategy, business planning and marketing development, as well as day to day management of e-commerce, product management and marketing in Europe.