Ralf, 54, is a passionate leader and business executive with extensive experience in organizational change management. Being in the Outdoor Power Industry for over 25 years in numerous Management positions at world-leading Companies and in High Performance organizations at Electrolux, Husqvarna and Kyocera. This has provided a wealth of Product- and Customer experience for Consumer Goods and demanding Commercial products, supplied to Retail, On-Line and Independent Sales Channels, in varying economic situations and global cultures.