Greenworks, the powerhouse of the Globe Technologies brand stable, is stocked and sold by major retail chains, world beating e-commerce platforms and country distributors worldwide. Greenworks is the go-to brand for well-priced feature packed consumer cordless tools and equipment. We target what we call the «product conscious» customer. People who enjoy gardening, DIY, and home improvements.
For years commercial users have only had one option when it comes to landscaping power tools – gasoline powered products. But Greenworks Commercial is leading the change to high voltage, high performance products across North America. Powered by our class leading 82v battery system, the Greenworks Commercial product portfolio allows professional users to switch from gasoline tools to enjoy the multiple benefits of Lithium technology.
The benefits brought to the commercial user by Greenworks Commercial in North America are matched in Europe by the Cramer brand. Targeting the same type of end user, with the same products, systems and messages, the Cramer brand builds on many years of history within Germany and Europe. Utilising the latest in connectivity and technology.
By contrast the Powerworks positioning is aimed at the «price conscious» customer. Less interested in spending leisure time improving their home, this group of customers is highly e-commerce savvy, and respond to low priced products that pack a punch. Our Powerworks brand responds accordingly with a range of 20v, 40v and electric products to handle specific tasks at key price points.